Lionel Messi Launches His Own Production Company

Lionel Messi Launches Production Company, 525 Rosario
Global sports icon Lionel Messi has ventured into the entertainment industry with the launch of his production company, 525 Rosario. Named after his hometown address in Argentina, the company will operate in Miami and Los Angeles.
In partnership with Smuggler Entertainment, Messi's family has established 525 Rosario to produce film, TV, and branded content. Tim Pastore, CEO of Smuggler Entertainment, will also lead 525 Rosario. The company's focus includes:
Editorial content and documentaries
Family-friendly programming
Commercial branded storytelling
Messi joins other prominent athletes-turned-producers like LeBron James, Steph Curry, and Serena Williams. Ranked third-highest-paid sports figure globally, Messi aims to create content and experiences on a global scale.
"This venture combines my passion for entertainment and sports, allowing me to pursue projects that inspire and connect with people worldwide," Messi stated.
Pastore added, "525 Rosario will showcase Messi's values through premium content, community outreach, and family-focused initiatives, pushing traditional genre boundaries."
The Messi family emphasized their goal to "inspire and connect with people globally through innovative storytelling and experiences." 525 Rosario will be represented by WME.